Who are we?
We’ve been connecting the dots of creativity since 2009 in a deliberate line-up which cleverly knits the threads of design, craft, architecture, creativity and imagination into a digital and published pitstop of style: a little emporium of random beauties, consciously picked.
intro - who we are
Hotels, Style Retreats,
Design, Culture & Architecture
A tightly edited style narrative in print and online for those who seek beyond the label.
Hotels & Houses
A membership collective of 100+ distinctive places to stay that creatively flirt with easy luxury and crafted lifestyle – no singular place defines our brand DNA – and that’s what makes us special.
An urban den in an epic setting, bold architecture, muted heritage and an interior remit that sings from the hymn book of style - or a chilled pad of minimalist luxury sitting alone in the Highlands?
Bespoke luxury in Venice pumped with culture is as equally pleasing as a salvaged farmhouse fused with theatrical heirlooms - each rethought interior is borne through a deep connection to their neighbourhood. The clever use of raw textiles, conversation-worthy artworks, icons of original design and innovative use of materials escort our cherry-picked hotels, each created by the heroes of beyond-the-cookie-cutter.
The Makers
A curation of partner brands that share our ethos for doing things right with a passion for craft, design and provenance.
For absolute style lovers and those that share our artisanal passion for handmade and crafted creativity.
From the handmade to the luxury of bespoke, from rare creations to the everyday items made with intricacy, browse through this community that is brimming with original style, thoughtful design and sheer creative genius.
These are The Aficionados, our maverick fellows that share our common love of making something a little different just because you can.
Our collaborators are linked through various genres, as well as appearing in searches under hotel destinations.
The Consumers
The appreciators of good design and the dialogue with aesthetics.
Demographics
The style leaders: confident, educated, otherwise always sophisticated, rooted, aesthetically astute, creative, sometimes earthy, maybe dreamers, intelligent, influencers, worldly, free from cultural divides, their world is seamless. From interior desginers to budding hoteliers waiting to create their next place, travellers to those who enjoy the creative process - our avid readers are affirmed fans, they bond with our tone of voice and compelling visuals.
65% women, 35% men
60% aged 25-45
24% aged over 45
16% aged under 25
Core Subscriber Markets
1: Germany, Switzerland, Austria 30.54%
2: UK + Nordics 22.07%
3: USA + Americas 19.83%
4: Southern Europe
5: Australia
6: APAC
What We Offer
We effectively drive direct traffic to your website from our network of consumers through creative communications, partnerships and publications—a savvy B2C platform.
An emporium of beyond ordinary.
Our website has a global reach with linked content through the featured hotels and brands from 21 countries and is a reference point for those with interests in travel culture, architecture, design, gastronomy and interiors.
Directing the right traffic to your site and brand through high-visibility content alongside fellow partners, our website navigates stories and content strongly appealing to our online audiences. We are an established reference point for those seeking a random world that contains the things they like and perhaps didn’t expect.
Online, Travel and The Makers headlines the website alongside The Edits - an editorial of feature-themed content neatly clustered. The Journal is our blogpost series sorted by interest. Together they bring the online world of The Aficionados into a magazine-styled website of relevant content.
Online content clusters about architecture, travel, culture, design, foodists and lifestyle.
ARCHI’TERIEURS - A hymn book for those who appreciate the world of aesthetic beauty, purpose and ingenious use of materials.
SALT & TURF - Bijou refuges crafted deep in the countryside or clinging to the wild coastline, these hideaways bring style to the most natural of getaways.
UNWAXED LEMONS - Crafted boutique retreats of style, designer hotels and chilled spas - these are the crash pads that capture the essence of the Med.
CULTURE KIDS - Dens of creativity and playfulness, each art-infused hotel hosts countless cultural events.
THE ALPINISTS - Character, local-ness and style define these crafted boltholes of heritage, luxury and modern sensibility.
SUSTAINABILITY - We share the stories of sustainable and ethical travel from within our community of greener hotels, products and people.
NEU HERITAGE - We glimpse behind the doors and peer into the treasure pot of one-off brands, rarity and inherited blueprints.
Inspiration, fun and insider travel tips.
Online posts that drive traffic to destinations, hotel pages and brands.
Curated by The Aficionados, our travel & lifestyle-inspired journal is full of insightful blog posts from the realms of hotels, architecture, design, artisans, culture and products, all highlighting our taste of the good life made simple.
Inspiration, fun and insider travel tips from The Aficionados.
We communicate once per week.
Reach into the consumer database of The Aficionados with engaging newsletter editorials, which typically peak at an impressive average open rate of 41%.
Eye-candy-heavy content headlines our communications platform - the emphasis being on content - we root deep into concepts, aspects of design and architecture, cultural highlights, textiles and gorgeous hotel bedrooms - we marry the sensitivities of our readers to light-hearted content from the journals, hotels and makers.
For the love of print.
We currently publish two style-led magazines per annum, each with a 22,000 print run in addition to a seasonal newspaper.
A captive, targeted audience.
Distributed throughout our 100+ hotels in 21 European countries, the magazines are featured in 1,600 hotel rooms, suites, villas and in placement in their bars, lounges and spa, as well as select partners.
Our publications are also sold online through our website shop, and at select book and magazine kiosks, such as Iconic (New York), Do you read me? (Berlin), New Mags (Copenhagen), Monocle Café (Zurich).
This exposure is calculated at 175,000 in-room guest encounters with the magazine. We also are partner to several art & design shows throughout Europe where the magazine is placed.
Here, there, not everywhere™
We’re not everywhere; we are different, we deliver, are consistent, we have integrity and are only seeking long-term relationships that matter.
We are good.
If you really feel like you belong, let’s chat and explore what great things we can be do together . Wouldn’t it be nice to find a partner that can market you directly to those consumers who care about where they stay and the brands they support and engage with?
slip into our Wunderkammer, cake included.
